RetailShow 2025 – An Innovation That Is Transforming Retail
29 November 2025 | Warsaw
Van Keulen’s participation in RetailShow 2025 marked one of the most significant milestones in our history of exhibiting at industry trade fairs. This year’s event stood out for its scale, international reach and the tangible business opportunities it created.
For the first time, we presented the fully market-ready version of our 0% Zone concept—a retail solution developed specifically for the rapidly growing alcohol-free category. The concept attracted strong interest from retail chains, store operators and technology partners from across Europe.
The highlight of the event was the 0% Zone receiving the prestigious Retail Innovation 2025 award, recognising its successful combination of design, ergonomics and measurable impact on retail performance.
We would like to thank everyone who visited our stand and shared their insights with us. The first implementations of the 0% Zone will be completed before the end of 2025, and the level of interest shown during RetailShow clearly confirms the growing importance of dedicated retail solutions for the alcohol-free category)
