10th Kupiec Purchasing Group Forum – Conversations That Lead to Real Projects
23–24 October | Poland
On 23–24 October, Van Keulen participated in the 10th Kupiec Purchasing Group Forum, one of Poland’s leading events for the retail industry, bringing together retail chain owners, buyers and key business partners.
The Forum provided an excellent opportunity to discuss the future of retail, the optimisation of store formats and the growing role of functional design in improving retail performance. During the event, we presented our approach to retail design—focused on customer journey analysis, ergonomics and flexible solutions tailored to the evolving needs of modern retailers.
We would like to thank all our Partners, Clients and Forum participants for the insightful discussions and inspiring meetings. We leave this event with valuable ideas, new business opportunities and a clear direction for future projects designed to address the real challenges facing today’s retail industry.